If you thought augmented reality was a gaming technology that has nothing to contribute to your brand building exercise, think again. Augmented reality technology enables users to “experience” your brand. For example, a customer looking to buy furniture for his living room can actually impose the selected furniture in his living room to see if it fits well using augmented reality app. IKEA catalogue uses augmented reality to give its customers a virtual preview of the furniture in their living spaces. This is just one way augmented reality can improve the customer experience.
According to Global Market Insights, the augmented reality market is expected to grow at a whopping CAGR of 65% from 2017 to 2024. Major areas where applications of AR technology are expected to grow are automotive, medical, aerospace, gaming, retail, and industrial segments. A Deloitte Survey revealed that several mid-market companies were experimenting with various use cases of AR for improving business revenue.
Businesses looking to keep up with the expectations of the millennial customer need to provide an immersive shopping experience to customers that let them experience their products. Technology has empowered the customer to shop the way they want, when they want and where they want. Retail businesses, therefore, need to adopt a 360 degree approach to reaching out to the customer.
Augmented reality works best for personalizing the customer experience. HoloPundits is a pioneering AR solution provider for diverse business needs. Our customer centric approach coupled with years of technical and industrial experience enables us to deliver solutions as unique as your business.
TotalAR – a comprehensive augmented reality platform is the solution for all your branding needs. This AR platform is loaded with many impressive features that fulfill all the needs of progressive organizations looking to strengthen their digital presence. In the preceding blog we had discussed a few features of TotalAR. Some of the other features of TotalAR are:
TotalAR is a comprehensive AR platform that enhances the effectiveness of your customer engagement, marketing and communication endeavors. Visit us at https://www.totalar.com to know more.