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November 06, 2019 06:00 AM

Weaving an Immersive Brand Story by Merging Reality and Fiction

If you thought augmented reality was a gaming technology that has nothing to contribute to your brand building exercise, think again. Augmented reality technology enables users to "experience" your brand. For example, a customer looking to buy furniture for his living room can actually impose the selected furniture in his living room to see if it fits well using augmented reality app. IKEA catalogue uses augmented reality to give its customers a virtual preview of the furniture in their living spaces. This is just one way augmented reality can improve the customer experience.
A Brief Look on the Augmented Reality Market
According to Global Market Insights, the augmented reality market is expected to grow at a whopping CAGR of 65% from 2017 to 2024. Major areas where applications of AR technology are expected to grow are automotive, medical, aerospace, gaming, retail, and industrial segments. A Deloitte Survey revealed that several mid-market companies were experimenting with various use cases of AR for improving business revenue.
Businesses looking to keep up with the expectations of the millennial customer need to provide an immersive shopping experience to customers that let them experience their products. Technology has empowered the customer to shop the way they want, when they want and where they want. Retail businesses, therefore, need to adopt a 360 degree approach to reaching out to the customer.
Giving the Customer What, How and When They Want
Augmented reality works best for personalizing the customer experience. HoloPundits is a pioneering AR solution provider for diverse business needs. Our customer centric approach coupled with years of technical and industrial experience enables us to deliver solutions as unique as your business.
Augmented Reality Technology
TotalAR - a comprehensive augmented reality platform is the solution for all your branding needs. This AR platform is loaded with many impressive features that fulfill all the needs of progressive organizations looking to strengthen their digital presence. In the preceding blog we had discussed a few features of TotalAR. Some of the other features of TotalAR are:
  • Sticky Content: TotalAR enables organizations to use content at their convenience. Once content is used for a campaign, it is added to the AR Gallery content in the TotalAR app. The same content can be used for future campaigns as needed. Once created, your digital content sticks around for repeated use.
  • Digital Flashcards: TotalAR enables organizations to create digital flashcards for brand promotion. Digital flashcards are a fun way of sharing brand information with the user.
  • Rich media Content: TotalAR enables to use rich media content on-the-go. The maximum advantage of using rich media content for promoting or marketing endeavors can be derived by using TotalAR.
TotalAR is a comprehensive AR platform that enhances the effectiveness of your customer engagement, marketing and communication endeavors. Visit us at https://www.totalar.com to know more.

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