Your hub to know more on XR technology

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The immersive technologies, i.e., augmented reality (AR) and virtual reality (VR) which are combinedly known as XR is said to be providing immersive and experiential learning environments so that the future workforce can be prepared through it. XR is an umbrella term for both AR and VR where it is a...

April 03, 2020 08:22

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HoloPundits first started out as an innovation center where now it has become a professional set up with the inclusion of technological expertise that goes all over VR, AR, and mixed reality. Although our inceptive aim was on HoloLens, we have now spun over completely to provide vehement services to...

March 27, 2020 08:10

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If books were required to make reading an interactive experience, pop-up books were the go-to one. But with the rise of augmented reality, publishers are now equipped to bring stories to life in a completely new way. The augmented reality platform has become an emerging technology with the aim of br...

March 20, 2020 06:43

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Augmented reality technology with its ability to combine real-world images with vast amounts of online data is all set to revolutionize the way enterprises operate. A decade ago, augmented or virtual reality technology was predominantly meant for the entertainment industry. The current scenario is r...

January 28, 2020 07:07

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The incredible speed at which digital advertising has evolved over the years in terms of technological innovation and consumer expectations has set the standards very high for advertising businesses. The rapid progression in digital marketing presents new opportunities for marketers to engage their ...

January 21, 2020 05:05

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Immersive technologies have slowly, but steadily made their way to the mainstream. Do not believe it? Let us consider the following scenarios. #1 You are shopping for apparel online, but are not sure if the colour of the garment suits you. Thanks to segmented reality, you can virtually try on t...

January 14, 2020 07:20

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Usage of Augmented Reality, Virtual Reality and Mixed Reality, collectively known as Extended Reality or XR, made significant strides in 2019 – but what does 2020 hold? The XR market continues to grow at an exponential pace across a broad range of industries. The worldwide market is estimated ...

January 07, 2020 05:18

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Education opens up the mind and expands it in multiple directions. The mind of a child beginning its education at schools is like an open canvas waiting to be painted bright and colorful. What better way to create lasting impressions in a young and flexible mind than complementing education with tec...

November 19, 2019 01:47

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As the world moves towards digitization, immersive technologies like virtual, augmented, and mixed reality are capturing the attention of the millennial. The virtual world that these technologies show to the user is captivating and enthralling. Augmented reality works by altering the perception of t...

November 13, 2019 07:24

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If you thought augmented reality was a gaming technology that has nothing to contribute to your brand building exercise, think again. Augmented reality technology enables users to “experience” your brand. For example, a customer looking to buy furniture for his living room can actually impose the se...

November 06, 2019 06:00

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This surge in acceptance of the AR/VR technology in the recent few years is not just a mere bubble but is being considered as a paradigm shift in the Digital era. HoloPundits has foreseen this shift and prepped to put its best foot forward to become a forerunner in this space. We began our fora...

October 29, 2019 06:08

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As augmented and virtual reality technologies mature, they are gaining traction among consumers and businesses. What were once gaming and entertainment technologies are now being used in ecommerce, medical science, and education and training applications. A recent report by eMarketer examines the ma...

October 23, 2019 07:03

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The millennial consumer is redefining the customer engagement landscape. A survey conducted by Forbes on 1,300 millennials to learn more about consumer trends. According to the survey, 62% of the millennials say that if the brand engages them on social media, they are likely to be a more loyal custo...

September 30, 2019 09:05

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Humans are wired to overreach on anything that’s present in front of us. Technology is no exception to this attitude as we are constantly pushing its limits. The recent traction in the Augmented, Virtual and Mixed Reality technology space and its fruitful amalgams by never tiring experts have g...

September 20, 2019 05:20

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HoloPundits’ proprietary enterprise AR platform seeks to bolster the effectiveness of marketing campaigns worldwide.Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile adve...

July 12, 2019 01:09

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HoloPundits, a US-based immersive technology company, has announced the launch of XRGuru – Human Anatomy, a comprehensive Augmented Reality (AR) app that converts any room to a virtual, immersive anatomy lab. The app seeks to enhance the academic effectiveness of the study of the human body. It...

May 03, 2019 09:27

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Immersive technologies using smartphones are the next level in innovative human-machine interaction.Speaking of innovation, merging virtuality, reality, and mobility into the same space has been a subject of intense exploration for years. Augmented Reality (spelled AR) is the technology that transpi...

April 26, 2019 08:19

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Recently, US-based immersive reality experts  HoloPundits  announced its association with Microsoft for the Mixed Reality Partnership Program (MRPP). The leader in interactive mixed reality solutions has been chosen...

April 10, 2019 02:19